Desigual brand asked us to conceptualise their new gift packaging for 2015. It had to be unique, funny and surprising with a universal concept that would appeal to all customers.This concept was aligned with Desigual´s motto “Life is beautiful”. We had to design 3 sizes that could cover all the products, and the packaging had to be foldable, easily stored and produced. I worked closely in a small team with the Creative Designer and so was born “Nice to gift you!” From Barcelona to the entire world, the design was rolled out across stores in Europe. The first launch was about 109.000 units during Christmas, and the stores were sold out very quickly!
Work realized at Knock Brand Design.
Winner Bronze Award Laus 2015, Naming.